Empowering Next Gen Innovators

Backing innovative founders building businesses in Pidilite’s areas of interest

Empowering Next Gen Innovators

Backing innovative founders building businesses in Pidilite’s areas of interest
We invest in​

Businesses under these domains

Home Improvement & renovation

Products, solutions & services leading to an improved home; be it aesthetics or utility

Home Care & Maintenance

Businesses that make it easier for people to take care of and maintain their most prized possession; their home

Smart / Green Building Materials

Green is the future; we want to partner innovators in making the buildings and spaces greener & smarter

Contractor as
a Customer

Contractors in the building and interior space are at our core. Solutions and services that cater to contractors would interest us

Arts &
Craft

New age and differentiated solutions in the space of arts and craft to leverage current portfolio and distribution strength
The Pidilite Advantage
why-us
An investment from Pidilite brings along with it valuable insights on end-consumers, distribution channels, and market dynamics. Portfolio companies would have the opportunity to access the Pidilite network that can benefit their go-to-market strategy.
Our Portfolio

[100X.VC] is a SEBI registered CAT I AIF that has partnered with Pidilite Industries to discover, nurture and fund early-stage startup companies which can leverage & scale with the help of the Pidilite brand, distribution and infrastructure.

Our goal is to help the startup scale its idea and be a successful business. With the Pidilite partnership, we bring access to a large pool of industry experts who are aligned to help entrepreneurs accelerate their business.

We invest in early-stage startups & work closely with founders, mentor the teams with solutions in specific key biz areas viz product, pricing, go to market, fundraising and financial modelling.

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If you're a startup

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For more details, please write to us at
info@pidilite.vc